Cadillac’s model lineup is being spruced up with the reimagining of the SRX crossover. Originally a tall crossover wagon based on the Cadillac CTS, the SRX is now a smaller crossover SUV based on a platform shared with the Chevrolet Equinox and the GMC Terrain. Cadillac says that the 2010 SRX crossover, scheduled to begin production this summer, will be priced aggressively, starting at $34,155.

The all-new SRX launches into the strong luxury crossover vehicle segment, a category that now accounts for nearly one-fourth of all luxury vehicles sold in the U.S. market. The SRX features new downsized and fuel efficient engines in a completely redesigned vehicle that delivers a dynamic alternative in terms of visual appeal and driving character.

“We believe the Cadillac SRX offers emotional appeal to a segment previously devoid of much of that,” says Shannon. “At the same time, it also has very practical new features such as advanced All-Wheel-Drive, and an efficient standard 3.0L Direct Injection V6 engine. And with an entry price of $34,155 the new SRX presents an attractive offer to consumers, while taking on the traditional segment leader aggressively.”