The Lincoln Mark LT was a failure in the U.S. market, but in Mexico it became the luxury marque’s top seller, with 6,000 units leaving dealers since 2005. So while the gussied-up F-150 was unceremoniously dumped in the United States, Ford’s luxury brand had to come up with a new model to satisfy our neighbors way down South. A split grille slapped onto a Ford F-150 seems to have done the job.

The 2010 Lincoln Mark LT is a Ford F-150 Platinum fitted with a new grille and some Lincoln badging. The new LT shares all the mechanicals with Ford’s top-selling pickup, including its 310 hp 5.4L V8 powerplant, a choice of 5.5-foot or 6.5-foot beds and a tow rating of 10,000 lbs.

There probably won’t be many American pickup truck buyers disappointed that the 2010 Lincoln Mark LT won’t be available in America. Most truck buyers didn’t even know the previous Mark LT existed to begin with.