The base MSRP for the 2010 Toyota Sequoia in the U.S. will range from $38,530 for the SR5 4×2 with a new 4.6L V8 engine to $58,905 for the Platinum 4×4 with a 5.7L V8. The new MSRPs reflect an average overall increase of $3,361 for all Sequoia models, thanks to the addition of popular equipment and safety features as standard.

For 2010, Sequoia provides a much higher level of popular standard features and safety enhancements. The SR5 and Platinum grade models become mono-spec and the Limited grade offers only three stand alone options, namely navigation system, rear-seat entertainment and seven-passenger seating. This is intended to give consumers a more simplified buying process.

An all-new 4.6L i-FORCE V8 engine, derived from the Japanese-spec Land Cruiser, will be standard on Sequoia SR5 grades. When compared to the previous 4.7L i-FORCE V8, the new engine delivers 34 additional horsepower, bringing the total to 310 hp, with a preliminary EPA fuel efficiency rating of 14 mpg/city and 19 mpg/highway, providing up to two more miles per gallon on the highway for 4×2 models. Sequoia’s powerful 5.7L i-FORCE V8 engine remains standard on all Limited and Platinum grades and optional on SR5 models. Both engines are mated to a six-speed automatic transmission.

For safety, driver and front passenger knee airbags have been added as standard equipment on all Sequoia models. Standard audio has been upgraded to include Bluetooth, satellite radio capability and MP3 interface with an auxiliary audio jack and USB port. Three new exterior colors include Sandy Beach Metallic, Spruce Mica and Blizzard Pearl.

The 2010 Toyota Sequoia is assembled at Toyota’s manufacturing facility in Indiana, and is already available at U.S. Toyota dealers.