The first official picture of the all-new addition to the Range Rover family was released, following an exclusive preview in London for guests attending a 40th birthday celebration of Range Rover held with long time U.K. Range Rover partner, VOGUE magazine.
Named the Range Rover Evoque, this all-new coupé will join the Range Rover and Range Rover Sport in North American dealerships in fall, 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. The compact 4WD Range Rover Evoque is engineered to meet North American customer and regulatory demands for increased fuel efficiency in highly capable luxury SUVs.
Phil Popham, managing director of Land Rover, said, “Today is a very special occasion for Range Rover; not only are we celebrating 40 years of the brand, we are also demonstrating our exciting future by showing the all-new Range Rover Evoque. Range Rover is one of the most highly regarded and iconic vehicles in the history of motoring and has been a continuing success since we first introduced it in 1970. The all-new Range Rover Evoque is an important step for the future continued success and growth of the brand. Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who may not have considered a Range Rover product before.
“The all-new Range Rover Evoque will be built at our multi-award winning plant in Halewood, creating 1,000 new jobs in the Merseyside area, a fantastic boost to the UK economy. The Halewood plant has a reputation for excellence and quality and is recognized throughout the industry as a leader in Lean Manufacturing.
“The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was important to give the car a name that was instantly recognizable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions, Evoque is cosmopolitan and cross-continental, sophisticated and matches the car’s urban elegance,” he added.
The all-new Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer and in North America in the fall.
