Ford and ABC’s Extreme Makeover: Home Edition TV show are holding a “Heroes F-150 Campaign” in which they will look for the ultimate community hero.
Under the campaign, Ford will award a 2009 Ford F-150 and an additional $250,000 to “makeover” a portion of his or her community in late summer, after the winner in announced in June.
Students, parents, community members, school staff, military staff, police staff and firefighting staff have been asked to nominate their community hero for the Heroes F-150 contest at TheHeroesF150.com by May 31.
Entrants have to briefly describe ‘an individual who is dependable, family and/or community oriented, with a strong work ethic and commitment to his/her family, and/or co-workers and/or community.’ They will also have describe a “makeover” project that the hero can direct, using the $250,000 and the 2009 Ford F-150 in this elaborate product-placement venture.
In addition to the Heroes F-150 Campaign, contestants can enter to win a new 2009 Ford F-150 in the Heroes F-150 sweepstakes.
The $250,000 will go toward the construction of a new public or non-profit project or improvements to an existing building or structure that would improve the community its residents’ quality of life.
